I started becoming a U.S. politics junkie ever since I had shoulder surgery in December and had to stay home for about a month to recover. At that time, the writers’ strike was going on, so I had no choice but to follow coverage of the primaries and watch the debates. I realized that most news networks are more focused on the horse race, polls and the characters of the candidates, and less about issues.
I got to admit that I enjoy news about character and polls more than about issues, but it is good to have a brief knowledge on where each candidate stands on some issues.
Well, MSNBC’s U.S. Presidential Candidates and Issues Matrix does just that. The best thing about this flash production is that it is very informative, yet it doesn’t use a lot of text. It gives you a very brief summary about each candidate’s position on several issues in addition to a short video clip of that candidate taking about the issue selected—what an effective way to use flash.
In addition to its multimedia functions, this flash production is also interactive. Users can rate each candidate’s position and then submit their ratings to the matrix. They can also view all the users’ ratings and how they fluctuated over time.
While I really enjoyed this flash feature, I have to say that it took me a few minutes before I actually figured it out. A small introduction telling us what was going on could have been helpful.
I thought the rating scale had too many levels. Having a smaller scale would have made it easier to comprehend for participants and viewers. In terms of the design, I thought the matrix had a great layout, but the colors used didn’t complement the layout. The dark green and dark red on a black background were unattractive and sometimes made the matrix confusing and hard to follow.
Regarding the content, I know that this flash production concentrated on issues, but adding a results feature that shows the latest results and delegate count could have complemented it. I also noticed that Ron Paul seems to be getting most of the good reviews, which tells you something about the visitors and their intentions.
One last thing I should say is that MSNBC is one of my favorite news channels and I usually visit their Website at least once day, but I don’t recall seeing a link to this flash. I tried locating it recently, and I still couldn’t find it. This is one aspect of news sites that I have experienced lately. They spend a lot of time and effort in producing informative and fancy looking flash productions, yet they difficult to find and many users are not aware of them. Advertising these features or placing them correctly could solve this problem.